If you have become interested in the business of process serving, it is very important to know ways through which you can grow the business. This job requires delivering legal as well as court documents, including subpoenas and summons. As a process server, you can either hand the document directly to the defendant or you can give them to another individual in the place of business or residence of the defendant. The requirements for becoming a process serve may differ from one state to another, and in some states, it is simple if you are already a private investigator.
So how do you market your business serving business? One of the best ways that you can use to market your process serving business is through Facebook ads. It is one of the cost-efficient ways for building loyalty and brand awareness. It is a self-service option that offers you many targeting options, for instance being able to engage people in a certain age bracket or reach students in a particular institution. With the 50 percent daily return rate that Facebook offers, you are surely going to benefit by marketing your business using this platform as opposed to other social media sites.
Types Of Facebook Ads That You Can Use For Process Server Marketing
There are three types of Facebook ads that you can use to market your business, namely traditional text ads, displays ads and unique Facebook engagement ads. The displays ads include text and images while the unique Facebook engagement ads need to be ordered through a Facebook advertising sales representative and will cost you about 30,000 dollars. To be able to use the Facebook ads, you need to have a Facebook page. If you have a page already, you should see the ads in the far-right column of the page in the ad space. The ad space can have up to four ads, but you cannot be able to control the order in which they appear.
How To Target The Right Audience When Using Facebook For Process Server Marketing
Facebook gives you the ability to reach your exact audience, which could be a geographic preference, a broad demographic, or a more granular interest. The following are ways through which you can find the right type of audience for your Facebook ad.
Targeting by Interests and Likes
Your member’s profile data on Facebook is leveraged to allow you to drill down to specific keywords which represent your interests. You can use the topics that you are passionate about, in this case, process server marketing, to micro-target your audience. This particular technique is working well for Colleen from CTC Investigations in Oklahoma City.
Targeting by Location
You are allowed to target a precise location on Facebook using your profile data as well as the IP address that you have used to log in with. You are also allowed to expand the targeting to include surrounding areas that are located up to 50 miles from you. This allows you to reach specific regional markets.
Targeting by Connections
This involves targeting people that are already connected to your Facebook page or another page of yours. It is also possible to target the ads to people who are not connected to your Facebook page. In this case, your existing fans will not be shown your page. Also, you can target friends of people that are already connected to your Facebook page.
Maurice here… Lately, I have been on a mission to reconnect with my old friends from law school. Well, I guess you are wondering why I am a consultant yet I went to law school. To be honest, I was passionate about becoming a lawyer back then when I was still in law school. But my interests changed and I decided to become a consultant.
Back to finding my old friends from law school: So the friend that I reconnected with lately is named Gary A. Riley. He was one of my truest friends in law school. He was a little taller and older than me. He is 5’9” and was born in February 1956 while I am 5’8” and I was born in September 1958. His favorite color back then used to be blue. I guess that is still so because that time I met him he was driving a blue 1995 Rover 416i.
Unlike me, Gary did not change the course of his profession when he finished law school. He is currently a trial lawyer in Seattle, WA specializing in Mesothelioma cases. He helps people that are ill as a result of asbestos exposure find justice. He told me that he has been able to win many mesothelioma settlements, which does not come as a surprise to me considering how sharp he was in law school. He was among the top students in our class back then.
Gary’s parents came from Seattle, WA. After finishing law school, he decided that he will build his life there too. He was not like many of us who were always planning to move out of our hometowns and build new lives elsewhere. He is married to his campus girlfriend. Her name is Joyce. He introduced me to her one time when we were still in school. I had no idea that they were going to end up together. They have a beautiful family of three children – two boys and a girl.
When I reconnected with Gary two months ago, he welcomed me to his home in Seattle. He really has a nice home. I always knew that he was going to be accomplished in life because he was a very hardworking person in school. He always gave his all in studies. He was a fun person too. During the weekends, we will go swimming or to the gym to workout. He still does that even today. No wonder his body is in a very good shape at 59 years old.
Seattle is a beautiful city. When I visited Gary, I totally understood why he did not want to move to a new city after law school. It has so many beautiful historical buildings and landmarks that I enjoyed visiting such as the Jimi Hendrix Statue, The Center of the Universe, The Space Needle, and The International Fountain. It is a city that I would consider living in if I was looking for a home.
Anyway, I had a lot to catch up with Gary. When we met, it was like us back in law in school again. We are doing as much as we can to remain in touch nowadays. You can find out more about him on this attorney directory.
While I chose a different path ultimately, I think that this is a great speech that some of us can relate to.